Berfikir Berbeda – Differentiated Thinking inspired by Road Not Taken (Robert Frost) & Apple Campaign 1997

Berfikir Berbeda – Differentiated Thinking

tulisan ini diinspirasikan oleh Robert Frost – Road Not Taken – dan salah satu kampanye dari salah perusahaan dng product yang saya gunakan karena kualitasnya, dan one of its inspiring CEO Mr. Steve Jobs, Apple, the Apple Campaign 1997.

The Road Not Taken

Two roads diverged in a yellow wood,
And sorry I could not travel both
And be one traveler, long I stood
And looked down one as far as I could
To where it bent in the undergrowth;

Then took the other, as just as fair,
And having perhaps the better claim
Because it was grassy and wanted wear,
Though as for that the passing there
Had worn them really about the same,

And both that morning equally lay
In leaves no step had trodden black.
Oh, I kept the first for another day!
Yet knowing how way leads on to way
I doubted if I should ever come back.

I shall be telling this with a sigh
Somewhere ages and ages hence:
Two roads diverged in a wood, and I,
I took the one less traveled by,
And that has made all the difference.

by Robert Frost

my favourite poem writing from Robert Frost, it’s keeping our mind to be trying out new things, new ways, to innovate, to execute breakthru.

(its like impossible i can love a poem hihihi) πŸ™‚

———

Apple Campaign 1997 : Think Different

always love to read this, the famous words of historical Apple Campaign 1997 : Think Different

“…Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They push the human race forward. While some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do…”

There are no old roads to new directions. You should be looking for disruptive ways to really innovate your company.

———————–

Differentiation.

Differentiation itu bukan hanya sebuah istilah Marketing yang kurang lebih suatu cara untuk memenangkan kompetisi market, dengan memberikan nilai/value lebih bagi pelanggan/user, sehingga merasa ada necessity to use / keep on using our product/service. Keeping on Use itu memberikan definisi atau artian, ada proses yang terus menerus, bukan hanya merasakan menggunakan 1 kali atau 1 periode saja, Added Value yang menjadi diferensiasi ini perlu terus dimantain sehingga “necessity” tsb lahir dari sebuah physical then emotional bonding then the Consumer advocacy, where it is, the ultimate winning position in the heart of the customer.

segitu pentingnya ya Differensiasi buat sebuah produk?

nah menurut saya, segitu pentingnya juga diferensiasi dalam tindakan kita, dalam jebakan rutinitas kita baik kehidupan sehari2 maupun terutamanya rutinitas kantor (buat yg ngantor), jebakan rutinitas ini menurut saya bisa berbahaya ya, secara rutinitas kita, misalnya ngantor, at the least we spend daily off 8 straight hours!, so i suppose everyone should spend some time think the other way around from routine, and set some “strategies” ahead, to shake lil bit on the trapping-zone and keep shaking it all of out, where have we been? where should we have been? is it really the life i should be living in? isnt that Allah says that Human (especially moslem) should be Rahmatan Lil ‘Alamin, barokah for others and inspiring each other?

saya pribadi sering “kesal” karena terganggu kalau sudah memikirkan hal2 yang mungkin seharusnya saya sudah bermanfaat bagi lingkungan dan sesama, saya belum mampu keluar dari trapping-zone yang mungkin saya sendiri yang membuat perangkapnya hehehehe…. maybe i just shake it not so hard yet πŸ™‚

kalau dihitung2 (selain ini sudah ditulis di dalam AlQur’an) bahwa manusia hidup di dunia ini sementara, ngeri juga ya membayangkan, hidup kita ini kalau dibagi per decade hanya beberapa decade saja, belum lagi memikirkan bekal apa yang sudah saya siapkan untuk persiapan kehidupan yang eternal nanti? hiiiy… haduh, kadang saya buka plan saya yg per decade itu sering pengen nutup muka pake buku, jadi takut hehee… so masih lebih baik saya fikir kalau saya sudah mulai sadar, mudah2an Allah memberikan jalan dan kemudahan, dipertemukan dengan orang2 yang memiliki visi dan niat yang sama, bisa berguna dan barokah, amiin. Tapi rasanya kalau diukur2 apa sudah bisa bermanfaat ya dalam waktu dekat?

manusia lahir, tumbuh dewasa, menyelesaikan sekolah/kuliah, rata2 diusia 20th, sehingga sudah menghabiskan quota (duh kelamaan kerja di perusahaan internet) 2 decade, kalau umat muslim mengambil patokan usia Rasulullah SAW (Peace Be upon Him ya Allah), wafat di usia 63 tahun lebih 4 hari saja 😦 … artinya beliau yang dirahmati dan disayang sekali sama Allah diberikan kesempatan 6 decade lebih 3 tahun + 4 hari saja di dunia yg fana dan sementara ini. Bila kita mulai bekerja, menabung, membeli rumah, membangun keluarga, memiliki anak, membesarkannya hingga diatas usia balita, kita membutuhkan 1 – 2 dekade kembali (semoga diberikan umur panjang, sehat walafiat, kaya raya, taat kpdMu dan barokah ya Allah, amiin), sudah semestinya kita mencoba kembali look in, look back, look over ourselves, where the road we’re walking on is heading to.

Yes, sure agree that, Allah sets up everything on His Will, Allah defines the universe and its entities, the end of the story, we, human can only try the best, what we call Ikhtiar. We still surely can pray, berdoa semoga ditemukan dengan orang2 yang baik, memiliki intention yang sama untuk team-up bermanfaat bagi umat, dalam setiap tindakan kita sekecil apapun, meskipun saat ini baru sebatas doa2 dan sharing yang sangat tidak ada artinya, but we must keep the intention to share something even bigger and better, itu yang mungkin kita sering lupakan, atau terlena dalam kesibukan sehari, sudah sampai mana ya? atau semestinya sudah sampai mana?

dalam proses bekerja, saya pun sering merasa terjebak dalam rutinitas, sangat fun rasanya setelah spending, meluangkan beberapa waktu untuk seat back, just for couple minutes, or hours or take some time off, setting some “what if” clauses. Same as life, di kantor ada the (existing) process is there, the technology is there, the target is there, the resource is there, mulai seru kalau ditengah2 breaking out , kepikiran dng some what if cases? it might work out different way!.

sampai di titik ini, saya yakin different thinking can be one of tools to reposition us to revalue and do more improvement, yang mungkin bukan di jalan yang kita jalani saat ini (the old road we’ve been taking), mungkin juga bukan di perusahaan ini, atau mungkin malah di perusahaan ini dengan cara2 baru?, it is all up to us to decide, it is concerning with personal values, dreams, goals and surely passion.

but with Different Thinking, is it giving us success? or it is just different?

Can we lead thinking different to Success?

yes, innovation success might be leading not from old ways, it might take a new highway (highways should always mean clear and in high speed), in workspaces, then besides it’s “clear”ly defined in what we’re gonna aim, the timeline, the parameters, the measurements of the parameters, working it out in high speed, highly committed and high consistency.

i surely agree that differentiated thinking surely is leading to success, cause we keep on thinking to thousand ways to reach our goals with different golden ways, breakthroughs, and innovation for greatness (jadi inget juga buku from Good to Great) πŸ™‚

cause with differentiated thinking, makes us “Alive”, realizing the position of where we stand, the goals we set in, the efforts we’ve been doing, whether or not we should be in one frame or another, within the cycle of life of ours. This thinking shouldnt be a life hurdle at all. you can even do in the mean time of doing things, bathing, cooking, baking (i love this), gardening,

NOTE: we’re here just discussing about positive values reaching success with differentiated minds. Sorry if i should be one who DISagree with success achieved with Negative Values. Differentiated thinking / berfikir berbeda ini dalam cangkang / scope POSITIVE ATTITUDE, tidak diterima alias di”haram”kan (waduh) yang negative hehehe, ya buat apa dong cita2 bermanfaat buat sesama dan universe ya kan? … contohnya berbeda dengan cara mengalahkan rekan, kawan, corruptive/korupsi, nepotism, killer ego negotiation, conflict of interest trade? uugh so bad and naughty.

I suppose this kind of thinking would work to help us easily jump out of our comfort Zone then we can somehow jump in and out from 1 Comfort Zone to Another Who says we can have only one comfort zone? we can have simultaneously or create some comfort zoning in our life crazy! hehehe…. or whatever you think you should break out loud even greater for your life, your generations and the universe, to be Rahmatan lil Alamin πŸ™‚

Knowing your time frame is just for little decades, Know and Identify the real goals, Commitment and Consistency, Perseverance, Good Wills, Positive Efforts in Differentiated Thinking, would support it all.

Again and again, there’s no absolute in human ways of life and process. it’s all back to our selves.

The Magical Aura

one of magic of Differentiated Thinking is that even without being intended, (unintentionally) letting others feel its reflection, from the nearest surroundings, whether it is you family loop, friends, co worker, teamwork, effecting with the positiveness, the zest. Many times, “differentiated” thinking people usually find a bump out with others who just follow with the flow, working out merely under instruction, it is a natural case. the feeling started out like “i hate slow cars on the fast lane” thinking. Also with the good intention of bringing goodness and greatness to the entities (whether it is family or company), it should be a discussion materials to bring the same vision and actions. I personally consider finding a gold to meet a team member with differentiated thinking πŸ™‚

Gijs Van Wulfen, The Innovation Expedition

some examples of provoking questions, start of Differentiated thinking, a source of Innovation.

Back a Little to Differentiated thinking di perusahaan, I’d like to Quote some advises in a writing byΒ Gijs van Wulfen, whoΒ recently published: “The Innovation Expedition, A Visual Toolkit to Start Innovation” dan founder dari the Forth Innovation Method (ikut iklanin ya Mr. Gijs,Β Pre-order it at a 25%-40% discount now at Amazon.com or Amazon.co.uk.)

Create mental space for real change using for example these seven provoking questions within your company — comment: maklum ya kalau ada Linked in disana, karena Mr Gijs salah satu Linked in Thought Leader, dibawah ini contoh provoking questions, wow, kayanya kita bisa buat pertanyaan yang lebih2 provoking dari ini ya? hehehe…

  1. What would we do if our present business model would be forbidden?
  2. What’s the ultimate dream of our customers?
  3. What would we do if we had unlimited access to money and resources?
  4. What would we do if we would start our company all over again?
  5. What would Google do?
  6. What would LinkedIn thought leader Richard Branson do?
  7. What would my favorite comic hero from my childhood do?

The urgency in a lot of western crisis economies is higher than ever. It is the ideal moment to free the rebels in your organization. As innovator, be brave and be the change yourself. And prove it pays off!

setuju deh, ga sabar juga pengen beli buku ini. Nanti kita sharing lagi ya πŸ™‚ I love the word : and Prove it pays off ! (bukan dari beli buku ya, dari kita melakukan Differentiated Thinking tentunya)

May Allah SWT keeps our hearts lights up and never sway dimming, keep it up.

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